After graduating with an honours degree in psychology in the last century, I undertook coffee and washing up duties for the editor of a busy local London newspaper. While there, I worked my way up to senior reporter and gained the NCTJ news qualification.
One of my biggest investigative successes was to uncover hush-hush plans to close a London hospital. It's open to this day. I now write, edit and coach groups and individuals – as well as working as a freelance journalist.
Joy Persaud
Journalist
Copywriter
Editorial coach
• National press
• Content
• Copywriting
• Ghostwriting
• Digital
• Trade
• Corporate
• Radio
• Television
• 1-2-1 coaching
• Training
• Public sector
I'm an award-winning NCTJ-trained journalist, copywriter and ghostwriter with decades of experience in national news and magazines for a wide range of consumer, corporate and trade (B2B/B2C) publications.
From investigative work with a lasting impact, to writing about current affairs, celebrities, education, health, medicine, business, wellbeing, the environment, entrepreneurs, eco-friendly living and cutting-edge pharmaceuticals, there's little I haven't covered. I've also been invited to speak on various subjects by BBC News, BBC Radio 4, BBC Radio 5 Live, BBC Radio Sussex & Surrey and ITN.
Additionally, I am delighted to have been commissioned to write two non-fiction books. For both, I have had to quickly develop a strong rapport with interviewees, who – I'm privileged to say – have trusted me with sensitive personal information. Jimmy Osmond described my interview with him for Reader's Digest as 'better than therapy,' a sentiment shared by many celebrities and business leaders I've had the pleasure to work alongside.
Whether it's for a company website or a celebrity profile, I believe that most writing benefits from finding and including the human story at its heart. If you would like to work with me, please get in touch.